BENELLI Brand History
Benelli is an Italian motorcycle manufacturing company founded back
in 1911, in Pesaro, Italy. Originally Teresa Benelli. Once she became a
widow she invested all her money into a company in order for her six
sons to get a decent job. At first, the company was called Benelli
Garage and handled the repair of cars and motorcycles and could also
produce the spare parts needed for those repairs.
Because they were very good manufacturers and somewhat engineers, the
Benelli boys came up in 1920 with their first engine produced completely
in-house. It was a 75 cc single-cylinder two stroke engine and it was
adapted to a bicycle frame. In 1921, the company built its first
motorcycle, based on the 75 cc engine, which had become by then a 98 cc
one.
In two years time, Benelli became interested in motorsports and sent
Tonino Benelli on the track to ride a racing version of the company's
first bike. After a few years, Tonino became successful in motorsports
and riding a Benelli 175 won the Italian championship in 1927, 1928,
1930 and 1931. A year after his latest success (1932), Tonino tragically
died in a road accident.
Just on the break of World War II, the Italian company presented a
four-cylinder supercharged 250cc racing bike. They wanted to use this
bike in the 1940 season but because of the start of the war their plans
failed. Another downside of the second World War was that Benelli seized
production until 1949, the same year that Giuseppe Benelli left the
company and founded Motobi.
Business continued without him and the Benelli company had a few bikes
on sale by the time 1951 came. The most notable are the 98cc and 125cc
Leoncino models, available in both two-stroke and four-stroke. Almost
ten years passed until 1962 when Benelli and Motobi were able to produce
around 300 motorcycles and had a total of 550 employees.
Benelli underwent some rough time, as all European motorcycle
manufacturers did, when Japanese companies entered the European market.
Although they were selling a lot of bikes on the American market, by the
the late 70s came Benelli halted production.
This lasted for a few years, until Giancarlo Selci decided to back up
and revive Benelli which proved to be a wrong move, things not working
out for Selci. Benelli had to wait until 1995 to meet somebody capable
of reviving the brand. This person was Andrea Merloni who helped to the
development of the Tornado 900 Tre super sport bike in 2002.
At the current moment, the Italian manufacturer is part of the Chinese
group Qianjiang.sumber: autorevolution.con
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