DUCATI Brand History
The Ducati Company was founded in 1926 by the three Ducati brothers,
Bruno, Adriano and Marcello. At first, the company had nothing to do
with motorcycles, but managed electrical components. Then the Italian
government took over the company during the Second World War and pushed
Ducati into making motorcycles.
The first motorized attempt on behalf of Ducati was the clip-on 50cc
bicycle engine produced in 1946. In the 1950, the Italian company
developed its first vehicle, the 1952 Cruiser 175cc, a scooter which had
electric starter and automatic transmission. One year later (1953),
Ducati came up with a 98cc version of this vehicle and they soon
increased its capacity to 125cc.
In 1954, engineer Fabio Tagnoli joined the company, thing which would
prove to be extremely good for the company as they came up with several
spectacular models by the end of 1956. We are talking about the four
stroke Tourist 174 and Special and Sport models which could reach up to
135 km/h, a considerable performance for that time. All these models
were presented to the public in 1957 at the Milan Salon.
Tagnoli worked for three years on a desmodronic system, from 1955 to
1958, system which was adopted on the 250cc bike ordered by a famous
English racer Mike Hailwooda, in 1960. Also in 1958, Ducati came up with
the 200cc bike called Elite.
The first Ducati model which was able to
go over 150 km/h came in 1964 and was called Mach 250. They increased
the power of their production series bikes in 1968 when they came up
with the 450 Mark 3D, series bike which could go over 170 km/h and was
the first motorcycle that you could buy which had desmodronic
distribution.
After registering a large success with the 450 desmodronic bike, Ducati
came up with a 750 twin cylinder desmodronic motorcycle and introduced
at the Imola 200 Miles race. There were bikes in the race, driven by
Bruno Spaggiari and Paul Smart who managed to win the first and the
second place. Such a win could not go uncelebrated and unexploited and
Ducati developed the 750 Supersport in this regard, bike which was
launched in 1972.
Mike Hailwooda got once again on a Ducati bike in 1978 and managed to
win the Isle of Man Tourist Trophy. He drove a Supersport model elevated
to 900cc, bike which was later on turned into a limited edition
production called 900 SS Mike Hailwooda Replica.
1983 came and Ducati became part of the Cagiva Group as it was
purchased by Claudio and Gianfranco Castiglioni. This proved to be a
good move for Ducati, as the company got more involved into motosports
and also released some new models. In 1993 came the Monster model and in
1994 the 916 model which received the title “Motorcycle of the Year”
from a very prestigious bike magazine.
Another shift in management came in 1996 when the Italian company was
taken over by Texas Pacific Group, an investment company from America.
The new management team pulled off some interesting stunts and managed
to make the Monster Dark the best selling motorcycle in Italy in 1998
and 1999. In March of 1999, Ducati Motor Holding was one of few
automotive companies to listed on the stock market, the Milan Stock
Exchanges to be exact.
Ducati was the first company to sell a motorcycle exclusively over the
Internet and this was the case of the MH900e model, which was delivered
to 2,000 Ducati enthusiasts just week in the new millennium. In 2001, a
tragic moment for Ducati took place, namely the death of one of its
founders, Bruno Cavalieri Ducati.
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